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Brand Spaces: Branded Architecture and the Future of Retail Design

ISBN: 9783899554779
AUTHOR: Variuos   
PUBLISHED BY: Gestalten Verlag   February 2013
COVER: Hardcover
FORMAT: 30.43x24.69cms
PAGES: 240
LANGUAGE: English
PRICE: $119.95

The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level. Until recently, uniformity was the rule. Today, however, an impressive range of ideas, concepts, variations, and experiences for effective spatial brand communication are being developed. The results are locations with character that are a far cry from the excessively ornate brand temples of the past. Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. Case studies illustrate striking applications from around the world that communicate overall brand identity while respecting local specifications. In this context, innovators, including Audi, Starbucks, and Nike, are represented with their most unusual projects. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores. This section not only presents the unconventional application of colors, forms, and materials, but also the compelling use of sculptural elements as well as thematic and dramatic stagings. Here, the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
30 Results   Showing 0 - 20 Page    1    2   
               


ISBN 9789881354198
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Appetizer: New Interiors for Restaurants and Cafes

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Appetizing Design: The World's Most Beautiful Restaurants

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Best of Hospitality Architecture & Design, Volume I

ISBN 9780983326311
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Cindy Allen   

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Brand Spaces: Branded Architecture and the Future of Retail Design

ISBN 9783899554779
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Variuos   

PRICE $119.95   
 
Cafe! Best of Coffee Shop Design

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Braun   

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Coffee Culture: Hot Coffee + Cool Spaces

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Robert Schneider   

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Michele Galindo   

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ISBN 9781780670607
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Olga Reid   Drew Plunkett   

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ISBN 9781856697415
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Olga Reid   Drew Plunkett   

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Let's Go Out Again: Interiors for Restaurants, Bars, and Unusual Food Places

ISBN 9783899555592
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Michelle Galindo   Sven Ehmann   Robert Klanten   

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Let's Go Out!: Interiors and Architecturefor Restaurants and Bars

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S Borges   S Ehmann   R Klanten   

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Louis Vuitton: Architecture and Interiors

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Frderic Edelmann   Ian Luna   Rafael Magrou   

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Malls & Department Stores, Volume 2

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Chris Van Uffelen   

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Ietsugu Ohara   

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Night Fever 4: Hospitality Design

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ISBN 9789491727993
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Carmel McNamara   

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